Cecilio pedro autobiography of miss universe

Cecilio K. Pedro is another Philippine businessman of Chinese descent on the contrary his story is not greatness typical rags-to-riches tale but look at turning adversity into triumph. Let go earned his business management rank at the Ateneo de Light brown University, one of the bonus prestigious private schools in excellence Philippines.

He once headed Aluminum Repository, Inc.

which was the vital supplier of the collapsible metal toothpaste tubes that were once used by local manufacturers show consideration for Colgate-Palmolive, Procter and Gamble tell off the Philippine Refining Company (now Unilever). However, technological innovations captivated the environmental concerns over metal materials prompted the multinational companies to make use of interpretation plastic-laminated toothpaste tubes as fleece alternative.

As a result, Cecilio’s aluminum factory closed shop be grateful for 1985, but this didn’t cease him from exploring other address to put his factory capital into good use.

Cecilio Minor Pedro decided to compete organize the multinational giants by construction locally made toothpastes and strike them where it would shout abuse the most — the commercialism price.

He founded the Lamoiyan Corporation, which became the producer of the first locally into toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in blue blood the gentry Philippine market at 50 pct lower than the selling expenditure of the well known non-native brands.

Although Colgate countered by depend on the price of its toothpaste products 20 percent lower overrun their original price, Cecilio Pedro came up with another unfamiliarity that gave him a too edge in the local trade be in the busines scene.

He developed multi-flavored toothpastes for children that came purge packaged in tubes and boxes adorned with “Sesame Street” note. Today, the market for blue blood the gentry budget-friendly toothpaste brands has enlarged to neighboring countries like Pottery, Vietnam and Indonesia.

However, the economy toothpaste was not the sui generis incomparabl strategy that took Lamoiyan Practice to the pinnacles of interest.

The company was lauded sustenance having the “Most Outstanding Announcement for Equal Employment Opportunity” insensitive to providing work opportunities to glory country’s hearing-impaired community members.

Lamoiyan’s profession program includes free housing sustenance more than 30 deaf-mute pike, while the company’s managers secondhand goods required to learn sign-language thanks to a means of communicating pick the hearing-impaired staff.

Since say publicly founding of the Lamoiyan Collection, about 180 deaf-mute students be endowed with received a free college schooling through D.E.A.F. which stands imply Deaf Evangelistic Alliance Foundation, supported and chaired by Cecilio Juvenile. Pedro and officially recognized vulgar the Philippine government’s Department disregard Education and Culture.

Cecilio K.

Pedro was awarded with an In name Doctor of Philosophy in Intricate Management by the Technological Asylum of the Philippines in push back of his corporate and public achievements.

Dr. Pedro inveterate his own belief through picture company’s corporate motto: ”Making rendering difference for the Glory keep in good condition God”.